There is a very good reason for making sure that your professional bio is one of the best marketing pieces you will ever prepare, especially if writing for LinkedIn, and that is that first impression counts.
From a really good profile pic, you can reach a whole lot more. Your picture (and bio) can have an impact on job opportunities and ultimately your career by impressing the viewer. Following the selection of a great pic, is a well written professional bio about who you are and what you do. Kind of like an ‘about’ page on a website, but focusing on just you.
I’ve done a little research on this and found the following information from varying articles across the internet that I believe you may find helpful.
- Your Profile Photo
- Orbit Media Studios: an article by Andy Crestodina titled 9 Tips to Nail Your Social Media Profile Picture. Here Andy covers information on how to take a great profile photo, what to do and what not to do. Andy goes into great detail about framing the head-shot, body language, backgrounds and branding.
- Inside Blogging: had an article by Vico Biscotti titled The Worst Mistakes in Choosing Your Profile Picture. Vico discusses the point that your profile picture is an important element of your online presence and can affect the willingness of others to contact you.
- Your Profile Bio
- Hubspot: Article written by Lindsay Kolowich titled 8 of the Best Professional Bio Examples We’ve Ever Seen. Lindsay writes a great piece with a How To Write a Bio, assisting you through all the steps you will need to attain a really cool professional bio, and includes some best bio examples for inspiration.
- LinkedIn: Article from Kate Reilly titled 7 LinkedIn Profile Summaries That We Love. In this article, Kate includes snippets of the profiles that made the cut and a brief explanation as to why.
- EnvatoTuts: Article written by Charley Mendoza titled How to Write a Short Professional Bio. Charley is a writer from the Philippines and covers how to write a short professional bio, where to use it and the challenges.
This intel was sourced as I had to add an image and bio of a Board Member to a company website and thought, “Is there any useful information out there that may help me give some brief instructions?”. I found all these top articles that I thought I’d also put into practice. I’ve updated my profile picture on LinkedIn today and will get on to the rest when I get some spare time.
Thanks for reading … I hope this article has saved you searching the net for assistance.
Have a great rest of your day!